Archive for October, 2006

The Power of One

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Deb_dillon_color_photo_2006My partner Mark and I have spent a good deal of time talking about how to protect our relationship and the steps we want to take to ensure we’ll be okay should the unthinkable happen. I’m not sure if it’s the news stories I’ve seen about partners being denied access to each other in the hospital or the experience of some of my friends, but this an issue that really resonates with me. 

Earlier this year, our FH Out Front practice had the opportunity to begin working with an inspirational business leader on the launch of a product that directly addresses this issue. Deborah Dillon is a 50-year old married woman living in Louisville, Kentucky (photo at left courtesy of Deborah Dillon). She’s developed the first legal software package for gay and lesbian (and unmarried straight) couples. The package allows the user to customize legal documents that fit their particular needs: whether it be hospital visitation or joint ownership of property or myriad other daily issues.

Deb developed the software tool, and launched a new company (Muses Legal Products), after being diagnosed with a brain tumor that caused her to reexamine her priorities and consider new perspectives about life and living. Deb’s own experience included the frustrating realization that her husband didn’t have access to her medical records meaning she’d need to take special steps to ensure he could care for her and make decisions should anything happen to her. This realization was expanded when a gay friend reminded Deb that gay couples experience these kinds of challenges every day.

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New report describes “macho culture” in law firms

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The Law Society in the UK recently published its first report on the career experiences of gay and lesbian solicitors.

The report highlighted a macho culture within City law firms that fosters hard-drinking and trips to strip-clubs, and has "undertones of homophobia.

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Visibility and Viability

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If we’re less visible on television, are we less viable to marketers?

A story posted on After Elton.com earlier this week makes the point that the number of gay lead characters on primetime broadcast television has dropped by almost 50% in the past ten years. And just when you thought we were everywhere…

In the past ten years, we’ve also seen many changes (both good and bad) in the level of dialogue about LGBT people and the recognition of our broader community as an audience unto itself. Although our numbers on primetime broadcast television are declining, I think our viability is growing.

The widespread “acceptance” of gay people via primetime broadcast television shows such as Will and Grace and ER has helped marketers see us as a quantifiable audience. And the launch of both here! and LOGO on cable has helped highlight the power of the LGBT community as a media market. For example, corporate advertisers such as Subaru are now creating gay-specific ads just for LOGO and I’m seeing more and more signs that we’ve reached the point of no return in terms of corporate engagement with the LGBT community – there’s simply too much going on out there to stop now. 

But…  (There’s always a “but,” isn’t there?)

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The Things the Salmon Taught Me

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Last night I was felled by a piece of sushi.

The experience ultimately proved enlightening, but how odd that after a long flirtation with Buddhism I’d find that salmon roe held the key to knowledge.

I didn’t chew the first piece well and it went half-down. The long strip of seaweed made friends with my throat. I was on the floor in seconds.

Two young men sat to my right. I grabbed at the cuff of one of their jeans. The man looked down at me calmly and asked, “What do you want me to do about it?” Gotta love Manhattan.

I got up and moved toward the counter. The staff froze and watched me, wide-eyed. I turned back toward the tables, and the patrons, now standing, gave me the same wide-eyed stare. I realized I’d become the morbid spectacle who moves in slow motion as tragedy methodically approaches.

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Small is not always beautiful

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Stonewall recently launched a new guide designed to advise small companies on their responsibilities to promote equality in the workplace.

Major corporations are often accused of failing to promote diversity and equality but at least these firms are under the spotlight. If they treat their gay and lesbian staff unfairly, discriminate against them, or tolerate a homophobic culture then the media, advocacy groups and bloggers will rightly expose these failures. In fact they risk their reputation and standing not only in the gay community but in society in general.

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