I just received a copy of the Greater Philadelphia Tourism and Marketing Corporation’s new gay and lesbian tourism media kit and I think it presents a good example of one way to reach our community the right way.
The media kit is pretty simple: a four-color folder with the organization’s now well-known “Get Your History Straight and Your Nightlife Gay” tagline on the front and two pockets filled with photos, fact sheets and information inside. What’s really effective is the content of that information. The kit includes photos of gays and lesbians in Philadelphia locations (I like the one of two men holding hands in front of the Liberty Bell), a list of gay history for the area (e.g. Philadelphia’s International Gay and Lesbian Film Festival is now the largest in the country outside of California) and gay- and lesbian-specific facts and figures along with profiles of local LGBT people and a press release on a new R Family Vacations trip to the City of Brotherly Love.

