DiverstiyInc.com recently published its annual list of top 10 companies for recruitment and retention. While the list includes companies that make the grade with a variety of diversity audiences, these companies also serve as examples for their efforts in hiring qualified LGBT employees.
Among notable facts, 90 percent of the top ten companies on the 2007 list have a resource group for LGBT employees. It’s important for communications professionals to realize how positive an LGBT employee group can be as a public relations tool.
Aside from the obvious benefits the groups have internally with employee satisfaction and share of voice to the executive suite, these groups serve as public ambassadors for the company in recruiting other LGBT employees and even in general corporate reputation issues that are vital to companies engaging our community
The full list of 2007 top companies for recruitment and retention is here. For those of you in corporate communications roles, we would like to hear your examples of how your LGBT employee groups have worked to enhance your company’s reputation or public presence in the LGBT community.
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