Yesterday, we featured Part One of a conversation with InsideOut magazine. Part Two, below, continues the conversation.
Jon Garbo: What key insights would you share with LGBT people who are looking to launch a magazine in their suburban or exurban community?
InsideOut: Look to the future, not the past. Care about what really matters. Look for the ways you can inspire a community, not divide it. Assume that we live in a different time and place that recognizes a multiplicity of lives, concerns and experiences. That is not to say that the old bigotries are not still there, and where they are, be vehement about defending against them. Balance the issues that matter to your community.
Jon Garbo: How do you generate your editorial content, and what role are communicators / PR professionals playing in contributing story ideas?
InsideOut: We get information from all over the place — people we talk to, what we see, what we read over the Internet — in no one place. Our very simple premise is what is new, interesting or curious. That includes people we know or want to know more of and people who change things. We look for heroes and not in the classic sense. We look for people, who in their own lives, do remarkable things. We like PR, we get it and sometimes we find good ideas or realize that someone has written a new book, but it mostly hasn’t worked that way for us.
Jon Garbo: What’s the future of the gay press in America?
InsideOut: Beats us. What we’re doing is what we think is what’s next, and what’s important.
Readers, to learn more about the Hudson Valley, check out these links:
SUBSCRIBE
As a gay realtor who has helped many gay clients buy homes in Chicago’s suburbs, I read this 2 part post with great interest! Yes, more gays and lesbians are moving to the suburbs. Many want to raise children. Some want a yard for their dogs to run in. Some just want a little more elbow room than the city provides.
Noticing that the gay publications in Chicago mostly ignored the suburban GLBT community, I started OutInTheSuburbs.Com to provide information on organizations, bars and welcoming places of worship in Chicago’s suburbs along with a monthly e-newsletter of suburban GLBT events. This month’s e-newsletter contains over 40 GLBT events in Chicago suburbs – hardly boring!
Likewise, the founders of “Inside Out” saw what the gay publications in Manhattan did not see – tens of thousands of gay suburbanites and exurbanites whose media needs were not being met. Bravo, “Inside Out”!