Archive for October, 2007

Sleeping Double in a Single (King) Bed: Hotel Marketing Grows Up

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J0423029Wow, two positive gay and lesbian marketing stories about the hotel industry in three days. 

First there was the front page story in the Philadelphia Inquirer Monday on a first-of-it-kind hotel employee training program in Philadelphia that addresses many of the faux-pas that lots of hotels just can’t seem to figure out about gay and lesbian travelers (e.g. don’t hassle a same-sex couple when they want a king bed instead of two doubles). Then there was today’s story from the Associated Press (by way of the Washington Blade) about the new “hetero-friendly” hotel that opened today in Buenos Aires. 

These are really interesting developments and seem to be a sign of more good things to come. Check out the articles in the links above and let us know what you think. 

Out & Healthy: Healthcare and Our Community

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J0424362Our friends at the National Gay and Lesbian Chamber of Commerce are teaming up with HRC and Aetna to present “Out & Healthy: The National Health Conference on LGBT Healthcare Delivery and Opportunities. This first-ever conference takes place here in Washington, D.C. at the end of the week. 

I’m particularly interested in this conference because it addresses a topic that gets far too little attention both in our community and among the marketers and medical professionals who comprise the healthcare establishment.

According to figures provided by NGLCC, “at least 2 million gays are approaching or have already reached retirement age. By 2020, some 5.7 million, or 25% of the gay community, will be 50 or older.”  While those numbers may be small in comparison to the population of the U.S., they represent a huge, underserved market in our community.

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here! Makes a Move

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2007heretvhere! and parent company Regent Entertainment are expanding their reach in the LGBT television marketplace as the competition for LGBT eyeballs heats up. Earlier this month, here! announced a new slate of original programming that includes new seasons of established programs such as “The DL Chronicles,” two new “Donald Strachey Mystery” movies starring Chad Allen, and new series such as “Ryan’s Life” starring Rue McClanahan.

here! also announced plans to air new series and movies that will more closely tie the company to Regent Entertainment. In some cases, Regent will release theatrical movies and here! will air them soon thereafter. 

On the heels of this news, Regent also announced that its newly purchased digital division HIM Corp. would be rebranded as GayWired Media, taking the name of one of the more well-known online sites that is part of the existing company.

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A gay Dumbledore is hardly a Brokeback moment

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There has been much excitement about the announcement in New York this week from author JK Rowling that Dumbledore, the Hogwarts headmaster in the Harry Potter series is gay and that he had fallen in love with Grindelwald.

I have never read a Harry Potter novel or seen any of the movies, but I guess it is good news that such a major character in the literary world has turned out to be gay. It is a shame that this news has only come out now as the final part of the series has been released and there was no reference to his sexuality in the novels. You could also take the view that JK Rowling was simply pointing out that one of the characters happened to be gay and this was no big deal. Either way I do not think this is something we should think too deeply about although I am sure there will be some who will use this as some kind of warped claim that the book as a “gay agenda” of some kind.

The fact is that Dumbledore’s sexuality is not explored or revealed in the movies. Since the worldwide blockbuster that was Brokeback Mountain there has been a notable absence of any mainstream gay-themed movies or perhaps more importantly movies with gay lead characters to appear from Hollywood despite the $178 million it raked in at the box office.

There is an interesting article in Entertainment Weekly this week  looking at the reasons for the failure of Hollywood to be inspired by the success of Brokeback to feature more gay roles in mainstream movies. It compares the situation with TV land where increasing numbers of openly gay/lesbian writers, gay/lesbian characters, and storylines have made Holloywood look out of touch and outdated.

Brokeback may have broken the mold and for many proved to be a cultural phenomenon that did much to change attitudes and destroy stereotypes of gay men, but we have not seen much of this genre or gay lead characters since. The article does a great job of assessing why this is the case and what hope there is for the future for Hollywood to follow television’s lead.

Gay rights on Oprah

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Yesterday Oprah devoted her show to the theme of "Gay Around the World".

It featured interviews with Prince Manvendra Singh Gohil of Rajpipla, who came out in 2006 and was disowned by his family and much of his community, Staceyann Chin, a Jamaican lesbian forced to flee the homophobia in her own country, and John Amaechi, the first NBA player to be open about his sexuality.

The conversations with the guests were remarkably candid and personal. It was a powerful insight into the stories of these extremely articulate and very brave individuals.

It managed to deal openly with the issues of homosexuality in America while at the same time focusing the spotlight on the human rights abuses against gay and lesbian people in the rest of the world – including Iran, Saudi Arabia, Egypt, Uganda and Nigeria.

As we all know many of the barriers and misconceptions are broken down when people have of gays and lesbians in their families, workplaces and friendship groups. That is not always possible in every community but dealing with these issues, and most importantly featuring real people who are gay and lesbian on shows like this can be a powerful force for change via the media.

There is also an interview with Mazan, an Egyptian man who was among “The Cairo 52” who were arrested and imprisoned for being “suspected of being gay” that was not on the show but it is available on the website.

There has been much talk, some would say hype, about the power of Oprah but I have no doubt that the message of tolerance and acceptance she gave in her final remarks (available in the video section of the website) will prove more powerful and reach a larger, engaged mainstream audience than any speech from a politician or PSA from a gay celebrity.