Sleeping Double in a Single (King) Bed: Hotel Marketing Grows Up

by Ben Finzel

J0423029Wow, two positive gay and lesbian marketing stories about the hotel industry in three days. 

First there was the front page story in the Philadelphia Inquirer Monday on a first-of-it-kind hotel employee training program in Philadelphia that addresses many of the faux-pas that lots of hotels just can’t seem to figure out about gay and lesbian travelers (e.g. don’t hassle a same-sex couple when they want a king bed instead of two doubles). Then there was today’s story from the Associated Press (by way of the Washington Blade) about the new “hetero-friendly” hotel that opened today in Buenos Aires. 

These are really interesting developments and seem to be a sign of more good things to come. Check out the articles in the links above and let us know what you think. 

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