… and that stands for gay.
This week, a New York Times headline heralded this news: Grants for Gay Services Grow and Go Mainstream. The story largely focuses on various LGBT programs and grant recipients of the Gill Foundation, based in Denver, while it also talks about how sources for LGBT-focused grants are growing in mainstream foundations also.
The article quotes a Northwestern University faculty member Liz Livingston Howard about the recent surge in LGBT grants and funding sources. She connects the trend to the wave of corporate marketing’s burgeoning focus on targeting our community and on society’s altering views in general.
“As our society has become more multicultural, the entire field of philanthropy has become more diverse,” she states in the article, noting that as society increasingly has viewed gays and lesbians as part of mainstream America, so have philanthropies.
It’s an interesting article and provides some valuable insight into another level of the niche LGBT targeting spurred, at least in part, by trends in advertising and marketing programs.
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