Archive for March, 2008

Out in the Workplace

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J0409136_2I remember the day I first heard about this young 15-year-old boy. A story, a boy, a feeling at the pit of my stomach that made me remember the hurtful obstacles of rejection, the daily struggles with fear, and the lives that have been lost as a result. In this week’s issue of the Advocate, you’ll find the cover depicts a pixilated picture of Lawrence King, an eighth-grader at E.O. Green Junior High School, in Oxnard, Calif., who was shot in his English class because of his sexual orientation and gender expression. King’s story reminds us that though it has been a decade since Matthew Shepard, there is still a lot of work to be done.

Coming out and truly expressing yourself is one of the most personal experiences of anyone’s life. It is the pivotal turning point toward self-acceptance where excitement meets anxiety, and liberation meets oppression. However, coming out is not just a once in a lifetime experience, it occurs over, and over, and over again. Each time these feelings of uncertainty and anticipation surface. In the workplace, coming out can lead to additional concerns of marginalization.

Many corporations have worked diligently to foster inclusive and diverse work environments. What exist in our hetero-normative society is a lack of understanding which cultivates negative attitudes. In Echelon’s December issue, Gail Rekers, Ph.D., director of Out & Equal Workplace Institute, describes the difference between heterosexism as the “belief that the only normal sexual orientation is heterosexual and that everyone is really heterosexual,” while “homophobia is the belief that anyone who is not heterosexual is either crazy or sinful.” It is homophobic behavior, claims Rekers, that “creates a toxic environment for LGBT employees and their allies.” To develop and encourage inclusive workplaces, companies are working to effect change through workplace equality tactics. Some are partnering with diversity non-profit organizations, both local and national. For example, Out & Equal Workplace Advocates is a national organization committed to LGBT issues in the workplace.

There is a lot of work to be done — yes, but there have also been milestone achievements by companies who are engaged in and committed to the LGBT community. For businesses, inclusive environments that both attract and retain LGBT employees are based on commitment to fulfill the company’s mission and financial profitability. Through internal initiatives that build a community, companies reap both the organizational and operational successes.

Ben’s blog post from last June highlights companies’ commitment to fostering inclusive environments. In it, he included the following quote from Mark McLane, global director of diversity and inclusion at Whirlpool: "It’s important that everyone feels they can bring their entire self to work. It is your choice to be self-identified or not at Whirlpool. It’s about creating a culture where it’s OK and safe to self-identify: it’s not going to jeopardize your career path in any way."

Andrew Carnegie once said, "Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results."

We need to remember that teamwork is allowing people to be comfortable and be themselves while at work. Our commonness stems in our common goals, our vision to positively influence and shape our world. Inclusiveness and collaboration build successful companies. Companies that embrace and value employees for their whole being, by allowing them to bring their entire self to work each day, build a future that impacts both business and our social climate. What are your thoughts?

How the internet changed gay society: for better or worse?

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My friend Ben Cohen, who is Technology Correspondent for Channel 4 News in the UK and who founded the gay news site Pinknews.co.uk, this week produced a report on how the Internet has changed gay society (broadcast last night on Channel 4’s sister station More4News). In the piece he explores how the gay dating site Gaydar in particular changed the lives of the gay community in the UK as part of a series of three reports marking ten years since the dot.com boom. He looks at how the Internet has changed gay men’s behavior and how social networking online has impacted on gay nightlife. Included in the report is an interview with openly gay British politician Chris Bryant MP who five years ago was “exposed” on Gaydar in the tabloid media, but who thinks it has played a liberating role for gay people in the UK by giving them the opportunity to meet people without having to flock to the big cities.

We all know people who have met online and are now in long-term relationships but this report also touches on the potential dangers of Internet networking including the use of sites to look, and find, unsafe sex. The ability of gay men to meet online whether they are looking for sex or looking for friendship (as we often see more with sites such as Facebook or MySpace) has been and continues to be a positive force in terms of widening social networks and allowing us all to meet new people. If this replaces a face-to-face social life then of course it can be unhealthy and even dangerous. If it helps to force gay businesses – including bars and clubs – to market themselves as offering something more than simply being labeled “gay” and to compete in a tougher market, then I think that will be something that will benefit everyone.

Dear Mom:
They got it right.

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J0426559_edit_4Teleflora’s Mother’s Day contest this year is open to all moms including those in same-sex households.  That was the news touted by Dana Rudolph at mombian.com, the blog that offers “sustenance for lesbian moms.”

Dana recently inquired with Teleflora about the possibility of nominations from children of two-mommy households and was informed that the contest rules restrict nominations to one person. That’s something that can’t be changed in this year’s contest; however, the note Dana received regarding her Teleflora inquiry is an example of best practices in LGBT-inclusive communications. 

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Massachusetts “Ads” Gays and Lesbians

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Boston_photo_from_markMore evidence of the growing influence of the gay and lesbian travel dollar. The folks at Edge Boston reported last week that the Massachusetts Office of Travel and Tourism’s new $5 million ad campaign will feature same-sex couples among the 90 ads to be produced.

Perhaps one of the reasons Massachusetts has decided to include us in their new ad campaign is the ranking Massachusetts gay mecca Provincetown earned in the most recent Community Marketing Inc. gay and lesbian travel survey. According to the Edge Boston story, Ptown ranks 9th (in a three-way tie with DC and Miami) out of all destinations in the survey – not bad.  However, it ranks 18th among GenY gay men, and it’s likely the 1st ranking among senior lesbians that pulls it up to 10th in the rankings.

My partner Mark and I are big Ptown fans (we went there last summer and have already made plans to return this year) and we’re neither GenY gays nor senior lesbians. On our most recent visit, we saw a pretty diverse group of folks, but Ptown does seem to attract an older crowd than it used to (when I was the age GenY kids are now) and I guess that’s echoed in the survey rankings. I’m not sure that the ad campaign will mean more younger gays and lesbians will visit Ptown, but I’ll bet it will have an overall positive impact on gay and lesbian travel to the Cape. 

The Edge Boston story doesn’t say whether or not the gay images will be used solely for gay outlets or if the state might be bold and consider running “gay” ads in “mainstream” publications to really demonstrate their commitment to diversity. I think where the ads are placed will likely have an impact on who sees them as well. In any case, I’m glad to hear this news and I look forward to learning more about the campaign.

What do you think?  Will you be going to Ptown this year?

Best Practices in LGBT Multicultural Marketing

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LovemybooWhile in Chelsea this weekend, I walked past a phone booth with an ad by Gay Men’s Health Crisis (GMHC) promoting safe sex. There always seems to be a new ad campaign promoting safe sex in Chelsea, but instead of the typical white man staring at you with STD statistics written below, this ad showed two African American men nearly kissing with a tagline on how safer sex is “how we show our love.”

I did a search on the “I Love My Boo” ad campaign and found some NYC bloggers have covered this campaign already. Living Out Loud blog has photos of all of the ads in the series – which focuses on raising awareness of safe sex among African American and Latino gay men.

My first thought was that the ads seemed a ? stereotypical, as readers of Rod 2.0 have noted. The men in the ads are wearing what blog readers referred to as “hood attire” and the text is written as slang.

However, the slang and photos are appealing to GMHC’s target audience for this campaign: African American and Hispanic men that have sex with men. This population, according to The New York Times and reported by Rod 2.0 have seen an alarming 34 percent increase in HIV infection from 2001 to 2006 in New York City alone.

Additionally, GMHC launched the “HIV: We’re Not Taking it Lying Down” campaign which promotes safer sex among women of color.

I think GMHC actually did great market research for these series of ads. Beyond that, it’s the perfect campaign to show that LGBT marketing goes beyond the average gay white male. Our community is a diverse one – full of different races, interests, and genders. What works to communicate an effectively to one audience may not work for another. In this case, GMHC decided to do display advertising campaigns and strategically brought it to the streets and neighborhoods “where HIV infections are disproportionately high among women and young men of color,” according to a GMHC press release.

The campaigns does more than promote safe sex among women of color and African American and Latino men who have sex with men, it also raises awareness of the fact that these communities exist – and promotes an opportunity for marketers of products that include these target audiences to engage in LGBT marketing efforts that are properly researched in order to ensure the best and most engaging messages are delivered.