Many in our community are constantly on the lookout for hotels that not only market and engage with our community but that also meet some of the higher standards of the “hotel snobs” among our ranks. So, it seems only natural to see the recent launch of Attitude Hotels brand of approval this month as “the place to stay” for discerning LGBT travelers.
According to the company press release, all hotels operating under the Attitude Hotels brand guarantee a warm welcome and high level of service which has been tailored to the needs of gays and lesbians. However, the brand does not own or operate the properties found on its Website, which includes several European hotels with two Fort Lauderdale resorts breaking the way for other U.S. based lodgings to come.
Founder Pedro Castro’s Attitude Hotels knows our community preferences for convenience, it not only offers online booking and reviews of the properties, the Website also allows travelers to choose hotel stays out of 3 categories: Attitude Premium, Attitude Comfort and Attitude Value.
- Premium: This collection represents our most exclusive hotels and resorts. It is aimed at the discerning traveler who seeks relaxed sophistication and superb service where care and attention is provided at the finest level of detail
- Comfort: A warm, polished and well-appointed atmosphere and the attentiveness that today’s experienced travelers have come to expect
- Value: These hotels welcome you with a friendly and warm ambiance at a price that is easy on your budget. All properties in this category provide well-maintained, safe and functional accommodation at an excellent price/quality ratio.
Attitude Hotels also clarifies the type of clientele: "gay", "lesbian", "gay and lesbian" or "straight-friendly."
And “attitude” seems quite apt for this venture, judging by it’s launch day media statement:
Pedro Castro has decided to launch Attitude Hotels, following some of his own disappointing travel experiences after finding out how difficult it is to find good gay properties. Realizing that the ‘gay-friendly’ approach is not enough, Pedro Castro, a gay upwardly mobile professional, has developed a much more authentic and ‘gay natural’ concept.
And the attitude continues to flow as John Tanzella, executive director of the Gay and Lesbian Travel Association states in the press release: "I am aware of strong demand from gays and lesbians for quality hotels which are closer to their lifestyles. As it stands today, gay and lesbian customers have difficulty finding the hotel product that suits them…"
The gay friendly approach by a luxury hotel is not enough? Gay and lesbian travelers are longing for a “gay natural” stay that is “closer to their lifestyles.” Huh!?
While I like the concept, I’m not sure I like the… uh… attitude. But again, it’s all about market positioning. And this is a strong positioning statement that could work with some of us. What do you seasoned travelers think?
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a bit of European luxury in a Florida venue would be most welcome.