Comments on: Massachusetts “Ads” Gays and Lesbians

By: mikemathew

mikemathew — Wed, 27 Aug 2008 07:58:26 +0000

Massachusetts, Vermont, Wisconsin and the District of Columbia have statutes that address sexual orientation discrimination in schools. Other states do not. Laws prohibiting discrimination based on sex are more common, but the victim of harassment must demonstrate that the school acted or failed to act because of the victim’s sexual orientation and made a decision based on that sexual orientation. It is difficult to provide evidence to this effect.
=====================
mikemathew
Massachusetts Alcohol Addiction Treatment

By: Toney Kuttan

Toney Kuttan — Tue, 19 Aug 2008 10:48:16 +0000

Today is a world where gays and lesbians are very common.so what I am sying is world is changing.In future may be this will be very popular in all the countries.

By: Ben Finzel

Ben Finzel — Tue, 25 Mar 2008 14:08:51 +0000

Hi Jerry. Thanks for your insight. I see your point: we advise clients not to try to be something they’re not. If the state’s ad campaign focuses on same-sex couples, then Ptown may very well benefit as that kind of imagery and messaging will likely appeal more to an older demographic that is more likely to be partnered and that’s where Ptown is already strong reputation-wise.

By: Jerry McHugh

Jerry McHugh — Tue, 25 Mar 2008 13:42:03 +0000

Congratulations to Massachusetts – The first state (and still only) to allow gay marriage and among the first states to dedicate funds targeting the LGBT community.
The State’s new advertising initiative could make the biggest difference for gay and lesbian tourism to Boston, epicenter of Massachusetts, and the 11th largest metropolitan area in the U.S. Boston ranked 16th among US cities in the Community Marketing, Inc. (CMI) 2007 Gay & Lesbian Tourism Study, where the small seasonal resort town of Provincetown ranked 10th.
CMI’s 2005 custom research study for Provincetown found that nearly 50% of its LGBT visitors come from outside the NE region, which gives them a huge pool of gays and lesbians to draw from and that a regional destination normally wouldn’t have. If I were in charge of tourism for Provincetown, I would not be too concerned about a lower ranking for Gen-Y gays and lesbians, who are most likely to visit big urban areas. Gen-Ys don’t have years and years of travel experience yet, so they seek out new places. And unlike boomer and seniors, younger lesbians and gay men are going to party someplace hip and fun, whether it is gay-focused or not, and are less motivated about vacationing in LGBT environments, according to the study.
We advise destinations to leverage their strengths. Gay and lesbian resort towns like Provincetown are attractive to boomers and seniors who visit relaxing places that feel safe to them. We’d encourage Provincetown to strengthen its connection with those boomers and seniors; their best and most loyal visitors.