I recently went to check out GayWheels.com, a website devoted to supporting the gay community and cars that we’ve highlighted on our blog before. I had never really checked them out as a consumer looking for car information, so I was surprised as I found myself drawn further and further into the site. They really are a great gay friendly auto resource. How? Let’s take a closer look:
1. they offer information about gay friendly car companies,
2. they offer gay oriented reviews of cars,
3. they show highlights and interviews from relevant, timely sources.
More on each…..
1. For more on gay friendly car companies I went to their section called gay friendly brands. Here you can find listed car companies with and without progressive policies toward their LGBT employees. Nowhere else have I seen such a comprehensive list. Listed is everything from a Volkswagon to a Rolls Royce, from a Isuzu to a Hummer, even a Maybach. So who’s missing from the huge gay friendly car companies? A short list; Acura, Honda, Kia, Hyundai, Suzuki. Not sure what that says, but makes me want to do a bit more investigating.
2. Recent gays oriented reviews – they feature a link to CBS News LOGO from 4-10-08 at the NY Auto Show where a GM exec is interviewed about how they are targeting their hybrid cars to the gay audience and why. Check it out! I loved how they tied together our interest in going “green”, being sensitive to style and trends, and price. All coupled with the high disposable income the LGBT community has been known for. GM has us in their sights.
3. Highlights and reviews include nicely detailed analysis of cars, while not all customized for the LGBT audience they do provide a single source for my online auto research / shopping needs. I did love the review on the new BMW 1 series, newly introduced by BMW and written by GayWheels.com editor Joe LaMuraglia.
I hope we continue to see more customized marketing for gays, whether its cars or coffee we are influential consumers. This is a great one.
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