Comments on: How-To: Market Marriage in California – Got To Be Real

By: Ben Finzel

Ben Finzel — Tue, 17 Jun 2008 18:03:07 +0000

Will, Dana and Nina – thanks for commenting. As usual, you all make excellent points. I’ll be interested to see how many folks figure out that blog advertising and online outreach (real outreach) to bloggers should be an integral part of their strategies. And I love the point about putting the word “gay” in a press release and assuming that makes something “news.” It’s a whole new world we’re entering and I hope marketers of old will bring new thinking with them as they enter it.

By: Queercents

Queercents — Tue, 17 Jun 2008 17:49:37 +0000

Advertisers, please note: we’re more similar to the general population than suggested by all the studies. Why do you think the last gay bar just closed in Laguna Beach?
Plus, not all of us are spending every last disposable dollar to travel. Some of us are busy paying down our mortgages and are more interested in products and services that will benefit our growing families and financial lives.
And finally, to echo Dana’s comment, since gays and lesbians have more positive reactions to blog advertising (by more than two to one), you’re more than welcome to inquire about our “Advertising Rates” by clicking on the Queercents Media Kit tab…

By: Dana

Dana — Tue, 17 Jun 2008 17:24:47 +0000

These seem like corollaries of some above, but FWIW:
Remember gay men and lesbians have different attitudes and cultural lingo. (I have never heard a lesbian refer to anything as “fabulous” except when in the company of a gay male friend, for example.
And: Don’t assume I’ll blog about your product just because you sent me a press release that has the word “gay” in it. And my “Advertise here” link is easily clickable….

By: Ad Insider

Ad Insider — Tue, 17 Jun 2008 13:32:03 +0000

Great list. A few less eloquent points…
-Don’t just run your creative by the Gay guy down the hall. He doesn’t speak for all of us and his opinions might vary greatly from the masses or he might just tell you what he thinks you want to hear (but that never happens at agencies
-Don’t play it safe and wait for November before “coming out” for Gay marriage. Those, like Macy’s, who are out of the gate early will garner the most respect and attention.
-If you want to impress the hell out of me really come out and run an ad in Details or GQ or NYT or…. You’ll be making a stand and standing out and you’ll reach more Gays there anyway.
-harness the power of social media. Blogs and hubs like Facebook/Flickr/Youtube are the new house party kitchens…they’re where everyone is hanging out.