Here is another lesson in corporations being fully engaged with our community. Levi Strauss & Co. is throwing its support behind the effort to defeat California’s Proposition 8 which would ban gay marriage.
Regardless of where we stand on this issue, we should tip our hats to Levi’s latest announcement today because it is another layer in a long line of successive shows of support, engagement and recognition of our community and its issues.
Our constant drum beat on this site has been that companies need to be fully engaged in our community, including hiring and operations policies, to fully reap the benefits of LGBT consumer loyalty in answer to their marketing efforts. Levi’s is a case study in doing it right. And while they are not the only company who “gets it,” they do seem to be blazing a trail for other companies to follow in reaching the gay and lesbian market.
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