It’s beginning to feel a little more like the holiday season. The snowflakes, outlines of buildings in multi-colored lights, and hot-cocoa-filled cups make us feel cozy and comforted. Instead of trekking out in the cold to rent a movie, we opt for something warmer and more convenient, like Netflix. Well, maybe it’s more than the convenience factor.
According to this month’s Curve magazine, Netflix and Logo have entered an agreement to distribute gay and lesbian programming. Logo will make its original Logo series, documentaries, and select specials available on DVD to Netflix customers. The agreement is part of Netflix’s overall attempt to attract more customers by reaching exclusive agreements with content producers.
This agreement is an opportunity for Netflix to broaden its marketing horizons to the LGBT consumer, while also providing the overall audience an option for LGBT entertainment. My experience is that Netflix provides an array of LGBT films, aside from its new LOGO offerings. However, it will be interesting to see if other rental and online subscription services follow Netflix’s lead and target the LGBT audience as well.
The variety of LGBT films available to our audience is few and far between at rental stores such as my local Blockbuster store. Personally, I know that it would be nice to walk into a rental store and pick up a movie besides The L Word. Until then, I look forward to red envelopes in my mailbox.
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