Today I attended a communications luncheon with a panel predicting the trends and issues ahead for communicators in 2010. Obviously, much of the conversation focused on the economy, the continuing explosion of digital media and its catalyst agent of change on traditional media, corporations and government who are trying to deliver their message amidst a growing sea of information.
During the panel discussion, one of the panelists with ChicagoNow noted media's changing role of providing credibility to content and brands' needs to be factual and transparent. Trust is paramount for success in our information-overload culture, and everyone is searching for those sources. To that point of searching, a fellow panelist also commented on YouTube's status as the second largest search engine on the planet.
The power of credibility, truth and video is no more evident than in Rob Tisinai's quick videos which tackle some of the biggest inaccuracies about gays in simple, direct truth-telling.
Here Rob's newest video examines the largely believed falsehood that gays are the primary perpetrators of child molestation. I encourage to watch this and his many other videos for simple truths on www.wakingupnow.com to combat many inaccuracies spoken about the LGBT community.
As the panelists discussed today, more than anything people are looking for sources they can trust. We try to be that here on the Out Front Blog for LGBT communication issues. Being out front is only as effective as our message — and Rob offers some a great example of keeping things factual, simple and impactful.
Let's make 2010 and our conversations just that — factual, simple and impactful.
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