I know Spring isn't scheduled to arrive until this weekend, but I have to tell you– it's beautiful here in Cleveland right now! Sunny, almost 60 degrees– what a way to prematurely start the weekend!
Now I know the past couple of postings I have focused on the tourism industry and LGBT marketing. Perhaps it stems from my desire to go on vacation somewhere. Regardless, I keep seeing LGBT marketing progress coming from this sector, and now, my interest is captured by some great LGBT travel products from across the pond.
London is a city I have always wanted to visit, yet never had the opportunity to do so. And apparently, they want me to come! The "tourism chiefs" in London have launched a "Gay London" iPhone application, which provides listings of bars, restaurants, hotels and attractions. Additionally, it also features a blog (unfortunately, not ours) which promises to be continuously updated with LGBT news and events for visitors to London.
In the Czech Republic, ESO Travel has released a "Pink Go" brochure, which boasts gay-friendly hotels, crusies, and LGBT-only accommodations from around the globe. But, no such hotels or houses are listed for Czech itself. According to teh CEO of the travel company, "there are no hotels or guest houses in the Czech Republic that were ready to clearly declare their gay friendliness or approach to this minority. So I think that this project may inspire other service providers within the Czech Republic and we think that definitely in the next brochure we will be able to include some wellness facilities that will be willing to label themselves a gay-friendly destination.”
First NYC, then Houston, off to Atlantic City and Philly, now London and the rest of Europe. The tourism industry has established how trendy it is to be "LGBT friendly." You can market to us, but you need to give us discounts as well. And, even more effective, make sure you have a presence within the local LGBT community, and not just focused on those visiting your humble abodes.
Have a good weekend all. My forecast calls for shopping, sleeping, and perhaps sunning. You choose the order.
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