Posts Tagged ‘Healthcare’

ButtOut Ohio– Helping LGBT Youth Become Tobacco Free

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ButtOutOhio_logo Happy Friday all. Here on the Out Front blog, we often take the time to point out smart communications campaigns that effectively target the LGBT community. Sometimes, we talk about our own work. Today is one of those days.

Today in the United States, approximately 43.4 million adults and 4.5 million adolescents smoke.Despite known health risks, new individuals become smokers every day. Nearly 6,000 youth under the age of 18 start smoking each day, with 2,000 actually becoming regular smokers.

The LGBT population has a higher smoking rate than any other minority population. Some research estimates that members of the LGBT community smoke cigarettes at rates ranging from 40 to 60 percent higher than the heterosexual population.

Data from the Centers for Disease Control and Prevention show 80 percent of adult smokers initiated the habit prior to turning 18 years of age. Sadly, the percentage of LGBT youth using tobacco is growing at an alarming rate. While 28 percent of straight youth self-identify as smokers, nearly twice as many (59 percent) of LGBT youth classify themselves as smokers. In fact, LGBT youth are more likely to start smoking before the age of 13 than their heterosexual peers. With such a high number of LGBT youth using tobacco now, there is a far greater chance for them to become regular smokers as they transition into adulthood. 

Studies have shown that LGBT youth are at higher risk than heterosexual youth to experience low self-esteem, feelings of alienation, depression and substance abuse issues; all of which are directly correlated to tobacco initiation and use.  And let's face it– we don't need studies to tell us why we smoke when we are young and gay. It's an outlet to relieve stress. Some have smoking, I had show choir (which didn't help the "gay" label at the time…)

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Opening Doors to the HIV/AIDS Conversation

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Travel Last Friday, we celebrated the end of a 22-year legislation that prevented HIV-positive people from entering the United States. President Obama announced the elimination of this ban at a signing ceremony for the Ryan White HIV/AIDS Treatment Extension Act.

The United States is one of only a dozen counties that still bars entry to people living with HIV. This action by the administration tears down the stigma of the disease, opening new doors for communicating prevention and treatment. HIV/AIDS is a global issue and one that we must think about in that way. In order to combat this epidemic, the U.S. finally is taking a major step in elevating this very important conversation. 

Physicians for Human Rights CEO Frank Donaghue said, "Today is a great day for human rights and for people living with AIDS, their friends and their families … The HIV Travel Ban made the United States a pariah in human rights circles, and harmed our reputation as a world leader of HIV/AIDS prevention, treatment and care.”

Additionally, President Obama also signed a legislation to extend federally funded HIV/AIDS treatment for thousands of underinsured low-income Americans, including a focus on minorities.

What do you think this legislation means for the LGBT community?

Discussions & Diseases

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AIDS "A lot has changed since I announced. We now have a major problem in urban America, in inner cities — the face of AIDS has changed from a gay white man's disease to a black and Latino disease. And if we don't get the black church involved, there is no way we bring these numbers down."

Magic Johnson, speaking at the 2009 National HIV Prevention Conference in Atlanta yesterday, couldn't be more correct — from his perspective and mine. Saddened by his announcement in the early nineties, the young boy that was me – who at the times saw HIV/AIDS as a distant issue never affecting my life — has since grown acutely aware of how pervasive and undersupported this issue is, both domestically and globally.

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Is It All in the Past?

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Are You At Risk A few weeks ago, Chicago's Health Department released results from a study that found that half of Chicago gay men who are infected with HIV are not aware that they're carrying the virus. Ninety-one of the 524 men tested were positive, or 17.4 percent. Infection rates were higher among minorities and older men, too. While the results are consistent with other large metropolitan markets, Assitant Health Commissioner Christopher Brown said, "These rates are unacceptably high — and clearly there is a need for continued substantial efforts to reach people at risk with effective HIV education and testing services."

The results of this study stunned me and since then I have noticed the ads for testing or AIDS services around Boystown. Most were there previously but are now sprinkled with occassional new marketing messages to get tested.

Today, I caught sight of a great new campaign from our friends up north. Canada's One Life just released their new "Each Time You Sleep With Someone, You Also Sleep With His Past" campaign. Their interactive Web site at www.areyouatrisk.ca offers resources, a risk survey, viral video and more. Their advertisements definitely grab your attention, clearly communicating the risk associated with sleeping with partners with a past.

I encourage you to take a look at the campaign and the site, add the badge to your blog or site, and share your thoughts in the comments below. More importantly, I encourage you to talk about it — with your family, friends and community. One Life's message, while clearly resonating with an LGBT audience, is equally applicable to our straight brothers and sisters. HIV and other sexually transmitted diseases do not discriminate in the type of individual they infect. However, education with open, direct communication and the availabilty of testing services can make great strides in appropriately managing these infections.

Continuing the Conversation on HIV/AIDS

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CGD As many of us have said countless times before, the conversation about HIV/AIDS needs to be restarted and refreshed. We all need to be thinking about ways to ensure we keep the dialogue going about prevention and protection, treatment and care. With infection rates climbing in many places (including D.C. where it has now been labeled an epidemic), we simply have no choice but to think about all of the ways in which we can leverage communications tools to share information and encourage efforts to fight HIV infections.

So it was great to read this morning about a new coalition of business leaders that has identified three target cities in the U.S. for a new campaign to “fight the spread of HIV and AIDS with better marketing, appearances by professional basketball players and financial donations to city health departments.”  The Washington Post carried the story on the front of its Metro section today and provided good detail about a story that gets far too little attention. 

According to the article, the three cities receiving the funding are Washington, D.C., New York City and Oakland, California. The companies involved are all members of the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria and include Pfizer, Nike, Nokia, the National Basketball Association and Facebook (among others). Very cool. I must say, however, that I hope this program does not become a one-shot deal. If the companies just write checks and issue press releases and then the campaign goes nowhere, then this announcement will amount to nothing more than bad PR. I really hope that the partners are committed to this campaign and will see it through, including remaining engaged in outreach and communication focused on making a positive impact.

The announcement could not have come at a better time. Saturday, June 27, 2009 is National HIV Testing Day – an annual observance that often seems to be overshadowed by other events and activities. 

What do you think? Is this kind of corporate engagement helpful? What else should we be doing to further the conversation about HIV/AIDS? Please share your thoughts below.