On April 1, Cyndi Lauper’s True Colors Fund launched the Give A Damn Campaign, a Web-based program seeking to educate and engage the straight community to help advance LGBT equality. The Give a Damn Campaign is for anyone who cares about LGBT equality, but as Lauper tells us, it’s particularly for the straight community. It doesn’t matter if you’re an active supporter or a first-timer or someone that hasn’t paid much attention to LGBT issues, the Give a Damn Campaign offers a way to help you get informed and get involved.
The slickly designed site, which is incredibly easy to navigate, also features a blog delivering LGBT news , items related to equality and specific ways to get involved. There is also a video section (including the one shown below) offering short clips of celebrities like Whoopi Goldberg, Elton John and the awesome Anna Paquin (who caused quite a stir this week) expressing why they care about equality, as well as a page with explanations on issues currently facing the LGBT community like workplace discrimination and the current state of gay marriage. One of my favorite parts, and a very smart addition to the site, is the “Personal Stories” tab, which allows visitors to share their thoughts on a variety of topics, including the military and faith. Easy tags for Facebook, Google and Twitter, as well as the handy “Tell a Friend” button make it simple for users to share information in any way they choose.
The Web site is bold and incredibly interactive, using Lauper’s signature look and distinct voice to urge site visitors to check out particular links and to join the campaign. Once you register, you can choose the issues you are most interested in but for me, the best part is that Lauper (who looks FANTASTIC) personally thanks you for “giving a damn.” It’s a very savvy way to add a personal touch to the site and the campaign, and for a fan such as myself, it makes me feel like a valued and important member of the program. The boldness of the campaign and the rich content on the site is prompting me to get MORE involved…and I’m already a die-hard, loud-mouthed straight ally.
So, watch the video. Visit the site. Join the campaign. Please show it to your friends, parents, co-workers, neighbors, mailman – anyone. Let’s get informed, get involved and most importantly, let’s give a damn – loudly and proudly.
(Photo courtesy of www.wegiveadamn.org)


