Posts Tagged ‘Pop Culture’

Technology: Bullying’s Latest Frontier

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According to a new study by Iowa State University researchers, one out of every two LGBT and allied adolescents are regular victims of cyberbullying, a form of harassment happening via Web sites, chat rooms, e-mail, cell phones and instant messaging. The study surveyed 444 youth, ages 11 to 22, including 350 self-identified LGBT subjects, as well as nearly 100 straight allies. More than 50 percent of non-heterosexual respondents reported being cyberbullied 30 days prior to the survey either about their sexual identifies or because they identify or are friends with LGBT peers. Among the LGBT respondents, in response to said bullying:

  • 45 percent report feeling depressed
  • 38 percent report feeling embarrassed
  • 28 percent report feeling anxious about simply going to school
  • One in four report having suicidal thoughts (Less than two months ago, a Massachusetts teen committed suicide in a case that has been linked to cyberbullying)

We’ve previously discussed the numerous challenges facing LGBT youth, including homelessness, violence, sexual abuse, and very often verbal harassment at school. Back when I was a geeky little tween, bullying was almost always verbal and most often done via folded-up note or overheard from a gaggle of girls outside a classroom. Today’s elementary to high school age kids now have cell phones, e-mail accounts, Facebook, MySpace, Tumblr, YouTube and Twitter, not to mention the terrifying Formspring.Me, a social media site allowing users to ask each other anonymous questions. Formspring.Me is already under fire for opening the door to harassment; less than three months after the site was launched, it helped start a near-riot at a Pennsylvania school.

So what to do? The effects of bullying can last for years, often with devastating emotional consequences. According to this article, these virtual assaults, be it embarrassing photos or spreading nasty rumors or private information, can be especially upsetting because “victims feel they have nowhere to turn.” According to survey respondents, 40 percent said their parents wouldn’t believe them if told, and ironically, more than half felt that their parents might restrict their Internet and phone access, which is particularly troublesome for LGBT youth, as it can often be their only connection to LGBT peers and allies. One of the study’s researchers, Warren Blumenfeld, states that “technology is often the ‘lifeline to the outside world’ for many young LGBT students who have been ostracized by their peers at school.”

One in four survey respondents said they needed to learn how to handle the problems themselves, but an overwhelming number (80 percent!) of those surveyed stated that peers should step in and do more to stop the attacks. Allies – this is where we can play a tremendous part. Act as positive role models to stem these types of bullying – don’t engage, rather help to educate others about LGBT youth and the struggles LGBT classmates face, and ways we can all help. 

As Blumendfeld states, “bullying can’t be seen as something that happens between an attacker and a victim, but must be looked at within the context of the community.” In the school community, teachers and administrators have unique opportunities to openly discuss the harmful effects of harassment, and can enact policies that prevent and punish bullying, both on and offline. In the online community, social networking sites need to establish more stringent rules and guidelines for its under-18 users, including account deactivations for repeated offenses, in order to demonstrate that cyberbullying will not be tolerated.

The Gay Male Online: A Study

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Just the other day my friend and I were talking about how gay men seem to first on trends, specifically on Facebook. As an example, she was talking about how she got invited to join the "Betty White to Host SNL (please?)!"group (now nearing half a million members) and noticed that all her gay guy friends were already on board. Could it be that gay men spot — or better yet, create — the newest trends or was it a condition of gays being extremely addicted to updating, friending and poking throughout the day?

Enter upcoming digital site Fabulis' new study, The Online Gay Male in 2010. Started this year, fabulis.com is another digital network — though this one is customized for gay men and events of interested next door or around the world. Last week, the site surveyed it's e-mail list and Facebook fan page, garnering more than 1,400 participants. Respondents ranged in age, with 75 percent being between 18 and 45 (54 percent were between 18 and 35), as well as location. More than 600 cities in more than 25 countries are represented in the results. While findings are slightly skewed given the non-random sample and sourcing of its survey pool, the study does shed some light into today's Googling, Grindr-ing gay.

Some of the survey's highlights include:

  • Smart phones are a hit with the gays. Nearly 40 percent own an iPhone, while 65 percent use an iPhone, Blackberry or Android devices.
  • More than 90 percent use Facebook at least weekly, with 53 percent claiming to be addicted to the site.
  • Twenty percent claimed to use Grindr at least monthly and ManHunt at least weekly, both gay hook-up sites.
  • More than 60 percent have never used Trip Advisor, Gowalla, Gay Romeo, HereTV, Yelp, Foursquare, or Gaydar
  • Facebook (90%) and iPhone (60%) offered the highest media satisfaction to gays.MySpace (does anyone still use that?) had more than 50 percent dissatisfaction.
  • No single source for gay news stood for gay men, besides Facebook. More than 50 percent of respondents had never heard of our fellow gay blogs, Queerty or Towleroad.
  • More than 90 percent of gay men are interested in social network or location-based mobile network specifically for gay men
  • Gay men are looking for more sources and sites for discovering place to go, people to meet, places to buy unique gifts, gay travel locations — not hook up services.

So what does this mean for communicators? Well, obviously gay men are looking for tailored messages on social and mobile networks, specifically those that cater directly to their demographic. They're tired of having to sift through countless marketing and sales pitches for the general consumer — and our ready for some direct marketing that speaks their language through their mediums.

Are your messages connected and targeted? Or what strategies have you seen work for reaching today's gay male? Leave your comments below…or you could send me a note on Facebook.

Take Two…or 400 on Gays and Love

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I regularly review campaigns and ads on the Out Front Blog and am a strong advocate for equal and accurate portrayal of gays, lesbians, bisexuals and transgendered individuals. We're a diverse community who must be out front and honest about our love, our lives and our presence in the daily lives of our allies and opponents.

When I saw Valentine's Day the day it came out with my girls, I too had slight concern it was just going to be two hours of 5-minute appearances by big name stars. And while there were a few moments like that, I loved the movie. While definitely not at the exact same caliber as all-time favorite Love Actually, it was a similar collection of multiple story lines that are interconnected with some big twists and surprises. And yes, one of them is a gay relationship. Another is Julia Robert's relationship and reason for returning home.

Is the gay relationship highlighted in marketing or previews? No. Is it portrayed that Julia Roberts' and Bradley Coopers' characters are together or will be? Yes. There are other suggested relationships in the previews and marketing that don't necessarily end as expected.

Now, as Michael noted, there are those bloggers and activists upset at this lack of inclusion and accuse marketers of discrimination or de-gayifying the movie. However, I would like to provide a second opinion. First, understand that I will continually advocate for the LGBT community to be out front and assert their rights as human beings. However, just as sometimes the best form of communication is blogs and social media and other times it's interpersonal interaction, I feel Valentine's Day the movie plays an important part in opening the eyes of the American public in a subtle way.

The gasp was audible in the theatre both times I saw the movie when a character very publicly comes out and then when his partner is revealed. Both moments in the movie totally take you by surprise — for two characters you've come to know and love and see as "normal" come out.  (I use normal in quotation marks because most Americans automatically assumes an individual is straight until told otherwise, but really what is normal…ah, another blog post).

Now no one in the theatre walked out at these points each time I saw the show. Yet, I know from personal experience, that had there been obvious marketing of this gay relationship, certain friends and family would not even consider seeing the movie. Even if it was a shoo in for Best Picture this next Sunday.

Instead, some of them may have seen the film and realized that a person in their life, someone they work with or the stranger who made their day, is a fellow human being…who happens to be gay. To me the movie showcased how many times gays and lesbians can't experience the typical love and romance taken for granted by their straight counterparts. And in moments of bravery and courage (and sacrifice), they will put themselves out there and people come to realize that the person — the fellow human being — they know and love and are in community with just happens to be gay.

Poor marketing or strategic marketing? It's definitely not clear cut but worth considering all viewpoints. In any event, continue being out front with your love and life.

And on that note, two quick other takes on gay love and communications.

  • In this day and age of flash mobs and major demonstrations by many people, same-sex couples are looking to make a statement on March 20 in Washington D.C. with the largest wedding. Going for a Guinness World Record, up to 400 gay couples will converge on the nation's capital to make a statement (to each other and the country) as well as celebrate the legalization of same-sex marriage in the nation's capital that begins today.
  • Gays and lesbians are also getting a chance at great love and a stellar wedding with Crate and Barrel's Ultimate Wedding competition. We've received e-mails here on the blog from couples in the running. We applaud them for their commitment, as well as Crate and Barrel's to the LGBT community.

An Amazing Race/Marketing Missing a Face

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Happy Monday, all. Not sure about you, but I spent the weekend shoveling, followed by retail therapy, followed by more shoveling. Methinks I need to move to a warmer climate ASAP. Speaking of shoveling, could the actual shovels themselves BE more bland? At least they could kick up the design a bit because when you shovel, all you do is stare at the ground.

Anywho…I've promised to give regular updates on the Gay Games here in Cleveland. Today, I'll focus on the next Gay Games, which are being held in Cologne in July-August 2010. One week ago, the official countdown to Cologne kicked off with the "International Memorial Rainbow Run," a celebration of previous Gay Games host cities which commemorates the historic journey of the Gay Games movement. The Run started at the birthplace of the Gay Games–San Francisco– where about 50 people braved a cold rain Sunday to attend the run's inaugural leg, including openly gay California State Senator Mark Leno and Gay Games founder Dr. Tom Waddell's wife Sara Waddell Lewinstein and daughter Jessica Waddell Lewinstein.

New York activist Brent Nicholson Earle (pictured) carried a rainbow flag on a symbolic run from the AIDS Memorial Grove located in San Francisco's Golden Gate Park to Kezar Stadium, home of the first Gay Games in 1982. At the event, FGG Co-presidents Kurt Dahl and Emy Ritt remarked that the International Memorial Rainbow Run not only launches the Games, but "reminds us of the relevance of our movement in a world that still makes it difficult to compete and be openly gay or lesbian."

Next stop for the Run is Sydney, where the event will be held in conjunction with the city's giant Gay Mardi Gras Parade. Sydney's gay & lesbian running club the Frontrunners will carry the flag in the parade.

These events are not only great reminders of the FGG movement, but also a powerful marketing tool to get athletes registered for the upcoming Games. Right now, Cologne has about 5,500 registered participants– the hope is to double that by Opening Ceremonies on July 31. We're not scheduled to get the Run here in Cleveland, but I know that the team is working hard to generate interest here to participate in Germany.

Now, for an awkward transition– did anyone go see the movie Valentine's Day? I didn't — the reviews were awful– but apparently there is a gay storyline in the film, and Web sites and bloggers are pretty outraged that this has been left out of all marketing/promotions. Have to admit, I would have not known there was a gay couple featured in this film. I too was misled to think that Bradley Cooper was with Julia Roberts, just based on the preview alone. 

The gay storyline isn't the only one being slighted– Shirley MacLaine is also fuming that she and her co-star Hector Elizondo are left out of the poster for the film, calling it "age discrimination."

Now granted, a movie can't be all things to all people, and that it has to be challenging to capture so many plotlines in a 30-second preview, but this goes back to marketing 101– create specific marketing plans to target each potential audience. Especially when your film is getting some of the worst reviews this year.

What do you think about this marketing pushback?  

Enjoy the week.

And the Nominees Are…

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Academy-award "It's that time of year, when the world falls in love…every song you hear, seems to say..Sandra Bullock, for the Blind Side."

Ok, I took some liberties with that classic Christmas carol, but this week marked the announcement of the 82nd Annual Academy Awards! Nomination day has always been like Christmas morning for me. I love the anticipation, and I love the forced smiles from those who expected to get a nomination but in turn got a snub from their peers.

Let's break down the nominations for just a moment:

  • Best Film: Now I know that Avatar is out of this blue world, and The Hurt Locker was a stunning portrayal of the front lines of the Iraq war, but let's give it to Precious. The movie gripped me from beginning to end, and the performances were so nuanced and emotional. And an added bonus? The film provided an extremely positive portrayal of a lesbian couple. (By the way, did we really need 10 nominations for Best Film?)
  • Best Actor: Based on what I have seen, I've got to give it to Jeremy Renner with The Hurt Locker. Saw Crazy Heart over the weekend, and while Jeff Bridges was good, it was a one-note (pun intended) performance. It felt like this year's version of The Wrestler. Kudos to the Academy for recognizing Colin Firth for his portrayal of a tormented man in the 1960s choosing between being open and being quiet. That film is on my must-see list, so I reserve the right to change my vote.
  • Best Actress: I'm just going to say it. Sandy B. doesn't deserve it. Sure, she was great. Sure, it was different for her. But these awards are about acting, not just dying your hair blond and changing your accent. For me, this is a toss up between The Divine Ms. M (Meryl Streep) and Gabourey Sidibe in Precious. Saw An Education, and that was kind of a snooze fest.
  • Best Director: Part of me wants Kathryn Bigelow to win the Oscar for The Hurt Locker and become the first female director to do so. But the louder part of me wants Lee Daniels to win for Precious, so that he can become the first openly gay African American director to not only get nominated, but win.
  • Other categories: Mo'Nique all the way. "Take it All" from Nine please (that was the only good part of that film).

I echo Gay & Lesbian Alliance Against Defamation (GLAAD) President Jarrett Barrios in applauding the Academy this week for recognizing films that use the cinematic storytelling device to shed light on the LGBT community. In a statement this week, Barrios said that “images like the love and commitment between Ms. Rain and her partner in Precious and the isolation felt by George in A Single Man spark conversations that help Americans embrace their gay and transgender friends, family members and neighbors. We need to advocate for more gay-inclusive stories to be shared with mainstream audiences because as more people see these images, they realize that we have the same aspirations, hopes, and deserve the same chances to take care of our loved ones and families.” 

The movies are a powerful medium. Through film, we have the opportunity to entertain mainstream audiences while also educating them about our LGBT community, and Hollywood is slowly providing more and more opportunities for LGBT writers, and actors, to share their story. Someday, the world on screen and the world in real life will merge and we can educate through open dialogue, minus the sound effects.

What do you think about this year's nominations? Are you as nervous as I am about Steve Martin and Alec Baldwin hosting together this year?

One more thing– anyone else as confused as I am about Lost this week? Did the writers really have to bring back Juliet again only to kill her AGAIN? My emotions can't handle it. They have 16 episodes left to explain themselves. If it's easier, I am happy to take a meeting with them in Hawaii to discuss.