Posts Tagged ‘Web/Tech’

Technology: Bullying’s Latest Frontier

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According to a new study by Iowa State University researchers, one out of every two LGBT and allied adolescents are regular victims of cyberbullying, a form of harassment happening via Web sites, chat rooms, e-mail, cell phones and instant messaging. The study surveyed 444 youth, ages 11 to 22, including 350 self-identified LGBT subjects, as well as nearly 100 straight allies. More than 50 percent of non-heterosexual respondents reported being cyberbullied 30 days prior to the survey either about their sexual identifies or because they identify or are friends with LGBT peers. Among the LGBT respondents, in response to said bullying:

  • 45 percent report feeling depressed
  • 38 percent report feeling embarrassed
  • 28 percent report feeling anxious about simply going to school
  • One in four report having suicidal thoughts (Less than two months ago, a Massachusetts teen committed suicide in a case that has been linked to cyberbullying)

We’ve previously discussed the numerous challenges facing LGBT youth, including homelessness, violence, sexual abuse, and very often verbal harassment at school. Back when I was a geeky little tween, bullying was almost always verbal and most often done via folded-up note or overheard from a gaggle of girls outside a classroom. Today’s elementary to high school age kids now have cell phones, e-mail accounts, Facebook, MySpace, Tumblr, YouTube and Twitter, not to mention the terrifying Formspring.Me, a social media site allowing users to ask each other anonymous questions. Formspring.Me is already under fire for opening the door to harassment; less than three months after the site was launched, it helped start a near-riot at a Pennsylvania school.

So what to do? The effects of bullying can last for years, often with devastating emotional consequences. According to this article, these virtual assaults, be it embarrassing photos or spreading nasty rumors or private information, can be especially upsetting because “victims feel they have nowhere to turn.” According to survey respondents, 40 percent said their parents wouldn’t believe them if told, and ironically, more than half felt that their parents might restrict their Internet and phone access, which is particularly troublesome for LGBT youth, as it can often be their only connection to LGBT peers and allies. One of the study’s researchers, Warren Blumenfeld, states that “technology is often the ‘lifeline to the outside world’ for many young LGBT students who have been ostracized by their peers at school.”

One in four survey respondents said they needed to learn how to handle the problems themselves, but an overwhelming number (80 percent!) of those surveyed stated that peers should step in and do more to stop the attacks. Allies – this is where we can play a tremendous part. Act as positive role models to stem these types of bullying – don’t engage, rather help to educate others about LGBT youth and the struggles LGBT classmates face, and ways we can all help. 

As Blumendfeld states, “bullying can’t be seen as something that happens between an attacker and a victim, but must be looked at within the context of the community.” In the school community, teachers and administrators have unique opportunities to openly discuss the harmful effects of harassment, and can enact policies that prevent and punish bullying, both on and offline. In the online community, social networking sites need to establish more stringent rules and guidelines for its under-18 users, including account deactivations for repeated offenses, in order to demonstrate that cyberbullying will not be tolerated.

The Gay Male Online: A Study

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Just the other day my friend and I were talking about how gay men seem to first on trends, specifically on Facebook. As an example, she was talking about how she got invited to join the "Betty White to Host SNL (please?)!"group (now nearing half a million members) and noticed that all her gay guy friends were already on board. Could it be that gay men spot — or better yet, create — the newest trends or was it a condition of gays being extremely addicted to updating, friending and poking throughout the day?

Enter upcoming digital site Fabulis' new study, The Online Gay Male in 2010. Started this year, fabulis.com is another digital network — though this one is customized for gay men and events of interested next door or around the world. Last week, the site surveyed it's e-mail list and Facebook fan page, garnering more than 1,400 participants. Respondents ranged in age, with 75 percent being between 18 and 45 (54 percent were between 18 and 35), as well as location. More than 600 cities in more than 25 countries are represented in the results. While findings are slightly skewed given the non-random sample and sourcing of its survey pool, the study does shed some light into today's Googling, Grindr-ing gay.

Some of the survey's highlights include:

  • Smart phones are a hit with the gays. Nearly 40 percent own an iPhone, while 65 percent use an iPhone, Blackberry or Android devices.
  • More than 90 percent use Facebook at least weekly, with 53 percent claiming to be addicted to the site.
  • Twenty percent claimed to use Grindr at least monthly and ManHunt at least weekly, both gay hook-up sites.
  • More than 60 percent have never used Trip Advisor, Gowalla, Gay Romeo, HereTV, Yelp, Foursquare, or Gaydar
  • Facebook (90%) and iPhone (60%) offered the highest media satisfaction to gays.MySpace (does anyone still use that?) had more than 50 percent dissatisfaction.
  • No single source for gay news stood for gay men, besides Facebook. More than 50 percent of respondents had never heard of our fellow gay blogs, Queerty or Towleroad.
  • More than 90 percent of gay men are interested in social network or location-based mobile network specifically for gay men
  • Gay men are looking for more sources and sites for discovering place to go, people to meet, places to buy unique gifts, gay travel locations — not hook up services.

So what does this mean for communicators? Well, obviously gay men are looking for tailored messages on social and mobile networks, specifically those that cater directly to their demographic. They're tired of having to sift through countless marketing and sales pitches for the general consumer — and our ready for some direct marketing that speaks their language through their mediums.

Are your messages connected and targeted? Or what strategies have you seen work for reaching today's gay male? Leave your comments below…or you could send me a note on Facebook.

Thursday Thoughts and Takes

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With the healthcare discussions taking place today, I thought I’d cover LGBT healthcare issues. Yet as I prepared this post, it became apparent from polls and news coverage to viral videos and blog posts, this week has provided countless blog-worthy LGBT topics. So instead of an in-depth piece on a single one, I’d like to provide top line thoughts on some of this week’s most interesting LGBT communications stories – from gay rights fighters to a new plan to conquer HIV and AIDS transmission.

National healthcare discussions began today and while many may have listened in and been overwhelmed by the many big issues facing all Americans, it is important that we not forget the unique LGBT healthcare issues. I, like many, have followed the healthcare reform topic, however it wasn’t until I read this post on Towleroad that I realized I had examine the reform’s progression with not just my perspective as an American citizen, but also as a gay man. The loss of discrimination prohibitions and other provisions is something all gay Americans should be knowledgeable of – and able to speak to (or write about to government officials). In a similar digital vein, I came across this pretty slick video created to stir conversations on LGBT healthcare issues. What are your thoughts?

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Get Your Facts…Gay?

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Info Today I attended a communications luncheon with a panel predicting the trends and issues ahead for communicators in 2010. Obviously, much of the conversation focused on the economy, the continuing explosion of digital media and its catalyst agent of change on traditional media, corporations and government who are trying to deliver their message amidst a growing sea of information.

During the panel discussion, one of the panelists with ChicagoNow noted media's changing role of providing credibility to content and brands' needs to be factual and transparent. Trust is paramount for success in our information-overload culture, and everyone is searching for those sources. To that point of searching, a fellow panelist also commented on YouTube's status as the second largest search engine on the planet. 

The power of credibility, truth and video is no more evident than in Rob Tisinai's quick videos which tackle some of the biggest inaccuracies about gays in simple, direct truth-telling.

Here Rob's newest video examines the largely believed falsehood that gays are the primary perpetrators of child molestation. I encourage to watch this and his many other videos for simple truths on www.wakingupnow.com to combat many inaccuracies spoken about the LGBT community. 

As the panelists discussed today, more than anything people are looking for sources they can trust. We try to be that here on the Out Front Blog for LGBT communication issues. Being out front is only as effective as our message — and Rob offers some a great example of keeping things factual, simple and impactful.

Let's make 2010 and our conversations just that — factual, simple and impactful.

Escaping It All

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Jan12Wait! It's only Jan. 12 and my first post for 2010 — and I'm already talking about getting away?! Well, many factors are at play here, primarily the fact that Chicago is heading into its long stretch of bitterly cold winds and inches of snow. But also because of the new site today from Marriott International that I saw in today's e-mail from LGBT business publication, Echelon Magazine.

While LGBT travelers aren't a new market for marketers and communicators, Marriott's new site, www.marriottgaytravel.com is a strong example of appropriately engaging with a global LGBT community of travelers. Available in four additional languages (Spanish, Portuguese, German and French), the new site is customized to provide relevant information of interests to the LGBT traveler — including promotions, unique hospitality packages, the company's commitment and even a note from the CEO of Marriott. Take a look and give us your take in the comments below.

I liked that the hospitality brand takes it even further by offering a portion of the proceeds from some of its hospitality packages to GLAAD. Marriott also includes LGBT-owned businesses in its supplier diversity initiatives, as well as host many LGBT events in its hotels around the world. This past year the company scored 100 percent on the HRC's Corporate Equality Index for the third consecutive year and continues to be a member of the National Gay & Lesbian Chamber of Commerce.

The message is clear — from their actions to the site's headline: Marriott is "a hotel that makes you feel right at home."